Work Experience
Content Strategist & iGaming Analyst
Horizons Media Group
🌏 Cairo, Egypt
June 2017 – Present
Developed content strategies for online casino and betting platforms
Analyzed betting trends and player data to optimize platform performanc
Authored articles, technical guides, and betting trend reports
Collaborated with product teams to improve user experience on betting interfaces
Presented insights at industry events to establish thought leadership
Senior Content Specialist
PeakPulse Interactive
🌏 Dubai, UAE
January 2013 – May 2017
Created multimedia content for sports betting and
Conducted market research to design content strategies for regional iGaming markets
Managed a team of content creators delivering high-quality materials under tight deadlines
Utilized analytics tools like Google Analytics and Tableau to track content performance
Designed social media campaigns for major betting events
Education
Master of Arts in Digital Communications
American University in Cairo
🌏 Cairo, Egypt
September 2010 – June 2012
Focused on digital content strategy and consumer behavior analytics
Studied trends in online entertainment and regional iGaming markets
Bachelor of Science in Business Administration
University of Alexandria
🌏 Alexandria, Egypt
September 2006 – June 2010
Specialized in marketing, business analytics, and e-commerce strategies
Achievements
Published a widely-cited report on blockchain applications in online betting, 2023
Speaker at iGaming conferences in the MENA region
Regular contributor to online gambling publications, analyzing market trends and player behavior